Level Zero | Having a website forms part of your online presence and can have a massive impact on your success. A website represents your organisation and portrays you as credible. It showcases your brand, increases your chances of getting leads, and can save you time by providing efficient customer service. In addition, it makes updates and announcements to your customer base much easier and quicker. Most businesses already have websites and are familiar with all the benefits a good website holds. But, simply having your website up and running, doesn’t mean your responsibility stops there. Any business that wants to maintain a competitive edge must stay on top of the latest trends and developments with regards to websites.
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7 Web development trends to expect this year

7 Web development trends to expect this year

Having a website forms part of your online presence and can have a massive impact on your success. A website represents your organisation and portrays you as credible. It showcases your brand, increases your chances of getting leads, and can save you time by providing efficient customer service.

In addition, it makes updates and announcements to your customer base much easier and quicker.

Most businesses already have websites and are familiar with all the benefits a good website holds. But, simply having your website up and running, doesn’t mean your responsibility stops there.

Any business that wants to maintain a competitive edge must stay on top of the latest trends and developments with regards to websites.

Here are 7 web development trends to expect this year

  1. Single Page Websites

This trend already started in 2020 but will continue booming in 2021. The days of long and extensive web structures are long gone. Single- page websites are easier to navigate through mobile phones. It minimises the page load and makes it faster which decreases the overall bounce rates. It’s also inexpensive to develop and host. But just a word of caution. One-page websites could be thin on content, which may cause them not to rank high on Search Engine Results Pages.

2. Voice Search

Voice recognition is the ability of specific devices like smart phones to receive and interpret spoken directives. Voice recognition technology can interact and respond to human’s commands.

According to studies approximately 8 billion voice assistants will be in use by the year 2023.

This is a whole new level of voice technology which puts pressure on web developers to ensure that their websites are adjusted to accommodate voice search. One simple example is that when someone types a search query they would type “pizza near me” whereas with a voice search they may ask “Where is my nearest pizza restaurant”. Website content therefore needs to be adjusted to accommodate these different keyword phrases.

3. Data Visualisation

Data visualisations consist of presenting data through an image. You have probably heard of this a lot in the workplace, but we will be seeing more data visualisations brought into web development in 2021. Interactive data visualisation will give your audience a better way to engage and educate your website users by allowing them to access and view information the way they want and understand. You can expect to see this from journalists as well as other companies.

Image source: Simplilearn


4. Better user experience

One thing that can be taken from the previous years of website development is that they need to offer a better user experience. What does a better user experience look like? The use of chatbots for self-service, faster page load speed, a more attractive page and web pages with content that users actually want and need. Customers will expect excellent user experience in 2021.

5. Dark Theme

Mobile applications like WhatsApp, Facebook, Twitter, Apple etc have already adopted this trend. Now it’s time for websites to jump on the bandwagon as well. There are various reasons why dark-theme is a new website development trend for 2021: it reduces excessive eye strains, saves battery time and gives the website an overall stylish touch.

6. Cyber Security

One of 17 biggest data breaches in the 21st century was recorded in October 2013. Nearly 3 million credit card numbers from 38 million Adobe users were stolen.

It is believed that 2021 will be the year when strict website security protocols will be complied. To ensure website security regular software updates and effective password management will become vital.

Chatbots and AI (Artificial Intelligence)

Seri, Alexa and Cortana are all names we are very familiar with. These virtual assistance and other AI chatbots have helped upgrade human interaction and have enhanced the digital customer experience. AI chatbots help millions of businesses with speeding up their operations through text or voice chats. For businesses of all sizes to provide continuous customer engagement, AI and chatbots is a website development trend that will become more widespread through 2021.

Here are some interesting stats on chatbots:

Chatbots can cut operational costs by up to 30%.

1.4 billion people are using chatbots.

Conclusion

It’s time to turn these trends into a reality for your website. One of our many services at Level-Zero is website development. Whether you have an already existing website that needs an upgrade, or you need one developed from scratch, we are here to assist. We can assist with website audits, design, conversation mapping, eCommerce set-up, JAVA, web analytics and so MUCH MORE!

With over 15 years’ experience in the marketing and branding industries, we pride ourselves in always striving to keep abreast with our customers’ needs through constant innovation and research into human behavior to develop new ways for brands to connect with their customers. Our purpose is to build strong relationships with our clients and help them take their brands to greater heights. Make us part of your website development team today.

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